Collaboration
BLS Hafnia x Playboy Footwear: We Don't Play Nice
There’s a certain weight to things that last. Since 1936, The Original Playboys have stood for timeless craftsmanship, worn by icons across music, film, and culture. Over time, they became more than just footwear; they became symbols of identity and expression.
Now that legacy finds a new rhythm in Copenhagen, where BLS Hafnia continues to redefine what it means to stand for something. The collaboration between BLS Hafnia and Playboy Footwear is a meeting point between heritage and street, between British craftsmanship and Copenhagen attitude, and between two generations that never stopped believing in doing things their own way.
Merging Heritage & Culture
The result is a loafer that merges two of Playboy’s classic silhouettes, The Austin and The Baker. Reimagined through BLS Hafnia’s perspective, the shoe features dual tassels for customization that offers a sporty, preppy or plain look. You decide how you style it.
Co-branding that speaks of unity and a timeless profile grounded in modern details. Each pair is crafted in limited numbers, handmade with care in Portugal as a nod to heritage, family, and reinvention.
The Concept
The phrase “We Don’t Play Nice” is not about conflict, it’s about conviction. It’s about knowing your worth, staying sharp, and holding yourself to a higher standard. It’s about those around you who push you to be better, the ones you might call rivals, but who are often your biggest supporters when it counts.
Tough love doesn’t go easy on you. It challenges, tests, and refuses to settle, because it believes in your potential. That same attitude lives in both brands: in Playboy Footwear’s relentless pursuit of quality, and in BLS Hafnia’s roots in community, culture, and loyalty.
What ties them together is not just design. It’s the shared belief that craftsmanship and authenticity still matter, that the best things are built with patience, purpose, and a touch of rebellion.
We play tough. We play true. We play to win. But we don't play nice.
