Connecting cultures has always been a cornerstone of our identity, and we’re never shy about giving flowers where they’re due. From the Ground Up is a new concept built on collaboration, where we team up with creatives across the globe to bridge the gap between cultures and amplify voices in local communities. Even though we may live oceans apart, the streets still speak a shared language.

@emes.creatives brought their vision to life, translating their moodboard into a full visual direction for our latest collection. A reminder that our lives aren’t all that different and that expression, whether in São Paulo or Copenhagen, carries the same rhythm. Because at the end of the day, we will always recognize our own.

Tap in and explore the full techwear collection made with intention, movement, and a global point of view.