We’ve once again joined forces with the exceptionally skilled Mads Schmidt Rasmussen to put our cutting-edge Alpine Technology to the test.
Mads is a self-taught cinematographer and drone operator, a true adventurer and has always been passionate about traveling and exploring foreign cultures.
His passion has, among other things, brought him and his camera(s) to Kenya, Siberia, New Zealand, Morocco, Iceland and Greenland, where this campaign was shot.
This time, our campaign transports you to the breathtaking landscapes of Niviarsiaq, where we’ve partnered with local talents from the captivating realm of Greenland 🇬🇱
